Bob Weir to be appointed United Nations Development Programme (UNDP) Goodwill Ambassador

The United Nations Development Programme (UNDP) will today appoint legendary musician and founding member of the Grateful Dead and Dead & Company Bob Weir as its newest Goodwill Ambassador. The ceremony will take place during the eighth annual Social Good Summit at the 92nd Street Y in New York City.

In this new role, Weir will be teaming up with UNDP to raise awareness and mobilize support for the UN agency’s work to end poverty while fighting climate change.

Weir will help UNDP shine a spotlight on the important role climate action plays in achieving the Sustainable Development Goals, which were agreed upon by world leaders to protect the planet and achieve a brighter future for all. Weir will help UNDP advocate for climate initiatives and projects that promote renewable energy, preserve coastlines, combat deforestation and ensure a healthy planet for generations to come.

“I am most honored to join the United Nations Development Programme as a Goodwill Ambassador,” Weir said. “I am looking forward to working with UNDP to raise awareness of the grave issues and enormous opportunities affecting our planet and I hope to inspire others to join us. Together we can help keep our planet healthy and prosperous for future generations.”

“I will be a strong advocate for crucial climate initiatives and renewable energy, and for the world’s oceans, coastlines and forests,” Weir said. “We all need to ensure we fight to make the planet a better one for the generations that follow us.”

Achim Steiner, UNDP Administrator, welcomes Weir’s appointment.

“I am delighted to be teaming up with Bob Weir to combat climate change and promote the Global Goals around the world. Bob’s particular passion for preventing deforestation will be critical in the fight for our planet, as deforestation and forest degradation account for more than 10% of global greenhouse emissions. Please join me in welcoming him to the UNDP family.”

As his first act as UNDP Goodwill Ambassador, Weir will be speaking about climate change and the use of technology to mobilize action to protect the planet at the Social Good Summit today. Kicking off UN Week, the Summit is a one-of-a-kind event that brings together leaders, celebrities, and activists from around the world to explore how a digitally-connected, global audience can join forces to make lasting progress on the UN’s Sustainable Development Goals.

Weir will be joined on stage by Jeff Martin, CEO of Tribal Planet, a Silicon Valley mobile digital disruptor, bringing together a broad ecosystem of public and private sector organizations to deliver social impact.